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Testimonial Turned Case Study: How Customer Stories Boost Business

One happy customer can lead to hundreds,¬†but only so long as potential customers know about your smiling consumers¬†in the first place. This is where the art of story-telling can greatly benefit your business, transforming a customer testimonial from a 5-star rating on Yelp to a powerful, reusable piece of marketing collateral. Traditionally labeled as case …